The Trickle Down Effect…

No, not reganomics… it was the topic of my ad:tech chicago presentation/panel.

The theory is based on watching tactics, campaigns, executions… for many many years … and realizing many trends that brands execute today started in the entertainment category.

it’s true, trust me. Banner ads, video ads, websites… why wouldn’t it hold true in twitter.


Watch what movie studios, entertainment category and celebs are doing now online… it is what your brands will be doing in 6 – 18 months. 6 trends in twitter:



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