Monthly Archives: April 2009

Apr 02 2009
regular

Stop the fighting… Axe did good.

Why can’t we be friends?

Just posted this to an article on adweek.com: http://adweek.blogs.com/adfreak/2009/04/is-the-axe-effect-site-a-pointless-wankfest.html

Why is everyone hating? Did we run out of things to debate? Here are a few topics: “Full page takeovers bad and intrusive online, but networks can parade overlays promoting new shows all over my TV screen? Hypocritical much” Or “Yellow Pages, how do I opt-out. Why do they just show up at my house?” Or “enough with the @replies in twitter. We get it, you have a lot of people to thank.”

Haven’t we spent years talking about the importance of experiencing a brand in relevant areas? Take the brand to consumers? Measure exposure to a brand in bite sized pieces? Don’t make driving traffic to your website the end all be all?

Axe just updated their site with links to where you can find their content. I won’t get started on the fact that modernista somehow sits at the top of a pyramid scheme taking credit for an amazing idea that is far from original… squeaky wheel, I guess.

Back to Axe, why is it a bad thing that a brand took all the random efforts their offline, online, media, PR (the list can go on) agencies and actually looked at them together and gave users a table of content to their messaging? Guess what… if no one ever makes it to their site, it doesn’t matter because they can experience the brand where they already are. At least the brand managers can see all the work going on across the brands.

It is no different than media companies linking to their twitter accounts, or bloggers linking to their facebook, twitter, youtube page.

Distributable content is good. A brand that gives easy access to all content is smart. Brands have been doing it for years online.

we should be encouraging this thinking, not slamming it.

why can’t we all just get along?

disclaimer: i don’t work on axe, at the agency who handles axe or at the parent company.

Apr 01 2009
photo

Yes, we’re gonna have to go right to ludicrous speed

Chicago, Chicago, Chicago… why do you hate your residents? I understand that we are corupt and have some debt and we are in a recession and that you have given too many tax breaks to companies so the average person has to cover expenses and that we want the olympics… but fair is fair, right?

First these silly red light cameras. If you aren’t there to catch me, you should not be allowed to ticket me. Unless you catch me with my hand in the cookie jar, it wasn’t me.

The talk of speed cameras on LSD is just plain dumb. I hope someone jams them all. But if you must, why is the speed limit 40 MPH? Just today I was moving along at a safe 50 MPH, and I was not the fastest… and I felt safe. No one crosses the street, there are very few lights, there are 4 lanes… the only reason I can argue a speed of 40 is needed are the lake sized pot holes. And then, one could argue that the speed limit should be 5 MPH.

Chicago, get your shit togehter. Please and thanks.