the world according to schmogel.

First: CNN… why must you pick and choose what stories readers can comment on. it seems too easy to turn off the commenting on stories that may get a mix of comments. tsk tsk… you don’t get to pick and choose… Facebook Connect one day, no comments another…

Because you won’t let me comment, i will here.

http://tr.im/AaS8 [read the story for the actual words, I am going to summarize it as I understand it]

Roman Polanski has sex with a 13 year old… admits it (but she looked older, so it is ok)… flees the country… makes some movies… we reward him with what some believe is an award that validates a movie maker’s career… he finally leaves his protected land to get his ass kissed by the foreign film industry… he gets arrested, as he should… finally, an industry backs him and wants him freed.

First… I am not sure I would want Woody Allen signing a petition and being the one to ask for my release for humping an under-aged girl. but that is just me. it’s like OJ coming to the defense of a murderer…

Secondly… Really?  why is he going to be able to escape justice. Because it was the 70s? Because the victim wants it to go away? Well if he didn’t escape decades ago, he would have served his time and she wouldn’t still have to relive it over and over again.

Shame on you film industry. “It seems inadmissible to them that an international cultural event, paying homage to one of the greatest contemporary filmmakers, is used by the police to apprehend him,” So, just because you are paying homage to a sex offender who arguably had success while he should have been in jail, he should be excused?

strip out the names and just read the facts… i don’t think this would be a story, nor do i think there would be a petition asking for his freedom. the film industry and 138 names on the petition… i hope you don’t have any children (especially 13 year old daughters), and if you do, shame on you times 100. and really, the pianist wasn’t that good. and you, 138 names on the petition and mr. polanski are now added to my ahole list.

I am singling out one company here, but consider it a universal question…

In my past life, one of the most frustrating things about placing online media was deciding if your brand should be placed on a great property even if they site did something anti-consumer/anti-user experience.

Take bhg.com / lhj.com both great sites. Good content, loyal audience, etc. However, at least 3 times per visit you are bombarded with subscribe now pop-ups or interstitials.  It is akin to the annoying cards that fall out of magazines that 90% of people hate.

Every time I asked why? I was told, it was a business department decision and they perform well “believe it or not”. I asked, at what cost- to no answer.

With articles about listening, social sites, consumer control…

My question to you, and others like you: In the age of social marketing, if users had the ability to easily and immediately comment on your tactics, would you still do it?

For example, on a facebook fan page, would you start every post with subscription requests? change your status 10 times a day with subscription offers? tweet 50 times a day about subscriptions?

The follow-up question would be – who should be able to decide what equals a good user experience and can veto tactics that aren’t?  I vote nay to the guy who reuses the annoying magazine card tactic…  thoughts?

not sure how i feel about this new website… i curiously clicked on a diet coke ad that offered recipes. i was wondering if i would find recipes like a diet coke float, or sauces that used diet coke as an ingredient. that is not what i found…

http://www.dietcoke.com/cooking-entertaining/

i was greeted by tom colicchio awkwardly and painfully introducing his love for great taste and come into the diet coke kitchen and learn more. after a tour of a the virtual kitchen, i am still conflicted. on one hand, diet coke is about a healthier life style and offering tips and recipes are a good thing. on the other hand it is a virtual kitchen for diet pop…

the recipes are gourmet, the site is pretty at the expense of easy navigation… i will think about this one and get back to you on if i like it or not. because my opinion matters. it does.

pretty acurate. and because you can buy everything on a t-shirt… http://kk.org/ct2/2009/08/social-media-venn.php

No, not reganomics… it was the topic of my ad:tech chicago presentation/panel.

The theory is based on watching tactics, campaigns, executions… for many many years … and realizing many trends that brands execute today started in the entertainment category.

it’s true, trust me. Banner ads, video ads, websites… why wouldn’t it hold true in twitter.

adtech_twitter_vogel

Watch what movie studios, entertainment category and celebs are doing now online… it is what your brands will be doing in 6 – 18 months. 6 trends in twitter: