I spent most of the Super Bowl believing Peyton had the Saints right where he wanted them and flipping to The Puppy Bowl on Animal Planet. However, I did manage to catch a majority of the ads. A few things I noticed, delivered in the form of a list:
1. Tackling old people is the new punch to the crotch.
Overheard in the brainstorm: “Get it? They tackle people in football, that makes it more relevant.” Here. Here. and Here. That last one probably should have ended with the tackle.
2. Animals using body parts like humans is the new talking animals.
Overheard in the brainstorm: “Talking animals are so cliche. Can’t we come up with something that uses animals… but let’s still have them do human things. People aren’t ready to completely abandon animal hybrids”
Here. Here. and this on overlaps with the observation below Here. and the reverse is here.
3. Small versions of otherwise larger things is apparently comedy gold.
Overheard in the brainstorm: “Have you heard of the trend of little people covering rock bands? no? really, youtube it”
Here. Here. Here. and [again] Here.
4. Movie references are good, even if they are movies from decades ago.
Overheard in the brainstorm: “Have you seen hang over, it’s like the most funniest movie ever. everyone will love it if we redo scenes. yeah, let’s do that”
Here. Here. Here. More about this one below.
5. and finally. shiny objects fooled us, well a lot of us. We see a sock monkey jet skiing, cousin itt’s cousin making ‘snow angels’, a robot doing the robot and a teddy bear in a hot tub we over look questionable choices. We even made the Kia commercial ‘good’ according the to internets. We didn’t notice the large font declaring ‘Built in the USA*” WTF?!?! Built in the USA [asterisk] – REALLY?? When or why is that ever a good idea? everything in the ad ended with an asterisk. Kia, you are not a drug company. If you can’t say it like it is, write new copy.
In the end. My favorite commercial was… does it matter?
the world according to schmogel. 