today… two ads confused and irked me today for different reasons. we will start with the most confusing and move to the irked.
1. i clicked on banner today [i do that from time to time] thinking it may be a joke [i like jokes]. it was for a book written by jennifer love hewitt. you can see why i thought it was an early april fool’s day joke. it wasn’t.
Day I Shot Cupid: Hello, My Name is Jennifer Love Hewitt and I’m a Love-Aholic.
i hope she ends up in rehab with tiger and jesse soon. to end this.
2. Staying so true to your campaign that you do unpleasing things to the eyes is wrong. Geico, you are wrong.
I get it, we all get. cavemen. funny. what is not funny- ape hairy arms and dirty finger nails that take up 40% of the screen. No one is focusing on your glove box app… they are focusing on gross, gross hands. hand models exist for a reason.
the world according to schmogel. 