the world according to schmogel.

i’ve put companies in timeout before-one’s that don’t deserved to be banned, they just lost their way. and really, i don’t have a long enough attention span to have anything be ‘forever’- it’s usually because they do something that annoys me right now. and if it annoys me to the point of a timeout, it probably annoys a lot of people.

usually the timeout is reserved for brands that use car horns, sirens and hacking coughs in radio ads, are insanely hypocritical or think way too highly of themselves [or way too low of their customers] – wendy’s redeemed herself

today, a new brand is in a timeout. i’m talking to you, Staples. you’re on notice.

and after watching this, i reckon i won’t be alone in this punishment.