puppies or babies still work

i try not be a chronic mashable reposter, and i am torn because it’s a red sox thing [at least it is anti-yankees] but man… this kid is cute.

this is just one of many scenarios that brands, events, people, etc. are capitalizing on the 15 minutes of someone else. I am not sure if this is a good practice or a desperate one.  in this case, i think it is both- and i like it.

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