Disclaimer:
1. I have no idea why i am watching tv ads.
2. I have no idea why i am watching shows that huggies ads run enough times for me to notice a difference.
3. I have no idea why i rent enough space in my brain to remember things like copy in a diaper ad.
I guess i’m the mayor of wasting time noticing copy changes in tv ads. first kia, now huggies.
Now, the point of this post. Huggies is running new ads in which the baby can talk once a sock puppet is put on his hand.
First ad:
Baby to dad: stop blaming me for the gas, not cool
Baby to mom: and mom, whats with these saggy diapers, i feel like i am wearing a deflated airbag.
Second version:
Baby to dad: same fart joke
Baby to mom: mom, i know for a fact that they make thermometers that go in your mouth.
Baby to both parents: and most importantly, look at this saggy diaper… [enter old person joke]
Notice the not-so-subtle difference? Honestly, it surprises me that the first spot made it past focus groups. Or even to focus groups. No one at Huggies questioned the copy? I am surprised moms enjoyed a spot in which blatantly says only moms change diapers. True or not, that is not very 2010 family. Maybe it’s true, moms love a talking baby.
So, if there is A/B testing going on. Consider the first one a fail. I wonder where all the overly sensitive, pissed-off-at-motrin moms are on this one.
But, what do I know? I have no kids and avoid changing diapers.
the world according to schmogel. 