i try not be a chronic mashable reposter, and i am torn because it’s a red sox thing [at least it is anti-yankees] but man… this kid is cute.
this is just one of many scenarios that brands, events, people, etc. are capitalizing on the 15 minutes of someone else. I am not sure if this is a good practice or a desperate one. in this case, i think it is both- and i like it.
//
i’ve put companies in timeout before-one’s that don’t deserved to be banned, they just lost their way. and really, i don’t have a long enough attention span to have anything be ‘forever’- it’s usually because they do something that annoys me right now. and if it annoys me to the point of a timeout, it probably annoys a lot of people.
usually the timeout is reserved for brands that use car horns, sirens and hacking coughs in radio ads, are insanely hypocritical or think way too highly of themselves [or way too low of their customers] – wendy’s redeemed herself
today, a new brand is in a timeout. i’m talking to you, Staples. you’re on notice.
and after watching this, i reckon i won’t be alone in this punishment.
game on brands.
first up. Starbucks via facebook.
the pictures make it funny. using mystarbucksideas.com is a nice touch. well done. who’s next.
today… two ads confused and irked me today for different reasons. we will start with the most confusing and move to the irked.
1. i clicked on banner today [i do that from time to time] thinking it may be a joke [i like jokes]. it was for a book written by jennifer love hewitt. you can see why i thought it was an early april fool’s day joke. it wasn’t.
Day I Shot Cupid: Hello, My Name is Jennifer Love Hewitt and I’m a Love-Aholic.
i hope she ends up in rehab with tiger and jesse soon. to end this.
2. Staying so true to your campaign that you do unpleasing things to the eyes is wrong. Geico, you are wrong.
I get it, we all get. cavemen. funny. what is not funny- ape hairy arms and dirty finger nails that take up 40% of the screen. No one is focusing on your glove box app… they are focusing on gross, gross hands. hand models exist for a reason.
the world according to schmogel. 