Kimberly Clark launches ‘Smart Flush Bags’ with Scotts Natural toilet paper. The concept is simple (admirable even), flush less water and save the earth. What isn’t simple, trying to figure out who approved the ad…
client to agency: we have a product you place in your toilet’s tank, it helps you save water. we are pairing it with our scotts natural toilet paper line. those recyclers will love it.
agency to client: great, we will pull people in by showing them that using your product is easy and when you couple that with recycling aluminum cans, you are better than others, a super hero–saving the earth. Oh, and we will use as much water as many will save by using your product in the ad… haphazardly dumping it out of an over-sized leather bag, as if mocking their style. and in the end, we will fill up 50+ fish bowls with more water in an attempt to … make them picture the ocean and fish swimming freely??? in too small to move fish bowls???
client: Sounds great… here’s some money, we do like flushing things down the toilet… [and scene] everyone drives away in their range rovers.
Watch the ad by clicking here (sweet lack of share button… fail numero dos)
I am pretty sure there are better ways to illustrate the water saved other than wasting water… but, hey, what do I know?
the world according to schmogel. 